Creative strategy, social media and storytelling for brands that want to connect, stand out and convert without sounding like everyone else.
8+
6fig+
years experience
revenue generated
Great content starts before the script. I research your audience, brand, competitors and existing content to find the angles, hooks and ideas worth exploring. Then I turn those insights into concepts, scripts and creative directions your team can actually execute.
No posting just to keep the calendar full.
I help you define what your brand should talk about, how it should sound and what makes people want to follow, engage and eventually buy.
Create. Test. Learn. Make the next one better. I look at content and campaign performance to understand what’s working, what isn’t and what we should test next, combining creative intuition with actual data.
Whether you're creating retreats, events, memberships, workshops, or wellness experiences, community is what transforms an audience into something deeper.I'll help you create experiences that bring people together, strengthen relationships, and give your brand a sense of belonging.
I don't think great marketing is about being everywhere or constantly fighting for attention. To me, it's about creating something people genuinely want to connect with. My journey has taken me through corporate marketing, entrepreneurship, creator brands, digital products, and wellness experiences. Today, I help turn ideas into brands, communities, and experiences people want to be part of. Because the brands people remember aren't always the loudest ones — they're the ones that make people feel something.
we’re all getting a little tired of seeing the same content everywhere.
The same trends. The same hooks. The same urgency triggers. The same formulas copied from one brand to another because someone said “this is what converts.”
And yes, I want content to convert. I care about performance, data and sales.
But I believe there’s a much more interesting way to get there.
By actually understanding the people we’re talking to. How they think, what they care about and how they naturally communicate.
By understanding what makes a brand THAT brand: its personality, voice, point of view and all the little things that make it different.
And then getting creative with it.
That’s the kind of marketing I like to make. More human, original and fun to consume, without forgetting that content also has a job to do.
Over the years, I’ve worked with creators, educators, wellness brands, mentors, speakers, and experience-based businesses — helping them refine their positioning, strengthen their offers, grow their audiences, and increase sales.
Mental Health & Community Building
Sales & Business Education
Manifestation & Personal Growth
Worked with a mental health speaker to grow audience engagement through content strategy, workshops, creator collaborations, podcast partnerships, and community-driven initiatives that connected free content with premium offers.
Helped a creator transform an underperforming course into a successful offer by identifying the audience’s core desires and shifting both the communication hook and strategic angle to better align with what motivated buyers to take action, resulting in R$30,000 in sales from a product that had previously struggled to convert.
Supported a business mentor in refining his positioning, narrowing his target audience, and improving his messaging. The new strategy helped transform a broad offer into a more focused business, reaching six-figure monthly revenue.
Wellness Experiences & Retreats
Created and grew my own wellness brand, developing retreats designed for women seeking connection, rest, and meaningful experiences. Led everything from positioning and marketing to sales, partnerships, community building, and event production, generating over R$50,000 in retreat sales.
Long before I worked in marketing, I was already fascinated by people.
What makes someone trust? What makes them stay? What makes them completely change direction? Understanding people has always been my favorite puzzle.
That curiosity has taken me through many different worlds. I've gratuaded in Public Relations, worked in corporate marketing, built my own business, taught yoga, organized retreats, and traveled to more than 20 countries. One of my favorite things is hearing people's stories and discovering how differently life can be lived across cultures.
I'm also the kind of person who might spend the morning analyzing growth opportunities and building a marketing strategy, then be guiding a meditation before lunch. Later that night, I might be out dancing with friends — and still be genuinely excited to wake up early for yoga the next morning. I've always loved moving between those worlds.
I love beautiful ideas, meaningful experiences, and projects with a heartbeat behind them.
Blindly following trends because "everyone is doing it."
Doing something I don't believe in just to check a box.
What you shouldn't expect from me
Growth strategies that rely on manipulation or pressure
Being a passive executor. If I think something can be improved, I'll tell you.
Someone who cares about the work as if it were her own project.
Blindly following trends because "everyone is doing it."
Doing something I don't believe in just to check a box.
Strategic thinking combined with creativity and intuition
What you SHOULD
expect from me
Growth strategies that rely on manipulation or pressure
Being a passive executor. If I think something can be improved, I'll tell you.
Naturally look beyond the task and think about the bigger picture.
Clear and empathetic communication
Whether you're growing a creator brand, launching a new offer, building a community, or rethinking your positioning, I'd love to hear what you're working on.
Send me a message and let's see if we're a good fit.
Curabitur non nulla sit amet nisl tempus convallis quis ac lectus. Vestibulum ante ipsum primis in faucibus orc.
Lorem ipsum dolor sit amet consectetur adipisicing elit. Distinctio ad,dicta odit veniam iure neque illum ex libero,exercitationem sunt soluta quos nulla alias ducimus possimus officiis minus mollitia quo!
Lorem ipsum dolor,sit amet consectetur,adipisicing elit. Odio sint id quaerat atque quae quos architecto debitis. Velit quidem maiores inventore similique culpa ab sed corporis exercitationem,magni quasi eius?
Lorem ipsum dolor sit amet consectetur adipisicing elit. Natus officia atque,recusandae dolores aut modi similique quam laudantium impedit obcaecati iusto mollitia commodi quos id error quisquam vero enim dolor. Lorem ipsum dolor sit amet,consectetur adipisicing elit,sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam,quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate.
Lorem ipsum dolor sit amet consectetur adipisicing elit. Natus officia atque,recusandae dolores aut modi similique quam laudantium impedit obcaecati iusto mollitia commodi quos id error quisquam vero enim dolor. Lorem ipsum dolor sit amet,consectetur adipisicing elit,sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam,quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate.
Nulla quis sem at nibh elementum imperdiet. Duis sagittis ipsum. Praesent mauris. Fusce nec tellus sed augue semper porta.
Similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime.
Luciana Martins
Empreendedora