Strategic marketing for brands with soul, creators with vision, and businesses ready to grow with meaning.
8+
6fig+
years experience
revenue generated
I don't think great marketing is about being everywhere or constantly fighting for attention. To me, it's about creating something people genuinely want to connect with. My journey has taken me through corporate marketing, entrepreneurship, creator brands, digital products, and wellness experiences. Today, I help turn ideas into brands, communities, and experiences people want to be part of. Because the brands people remember aren't always the loudest ones — they're the ones that make people feel something.
Content isn't just about showing up, it's about creating something people actually want to follow, share, and come back to. Together, we'll build a content ecosystem rooted in strategy, storytelling, and creativity, so your brand feels clear, memorable, and genuinely worth paying attention to.
The best partnerships don't feel like advertising — they feel like recommendations from someone you already trust. I'll help you create meaningful collaborations, creator campaigns, and influencer strategies that feel natural, aligned, and beneficial for everyone involved.
Whether it's a course, retreat, service, or digital product, I help turn your vision into a launch people feel excited about. From messaging and content planning to campaign strategy we'll create momentum before the doors even open.
When people instantly understand who you are, what you do, and why it matters, everything becomes easier.Together, we'll shape your positioning, messaging, offers, and voice so your brand feels more like itself and easier for others to connect with.
Whether you're creating retreats, events, memberships, workshops, or wellness experiences, community is what transforms an audience into something deeper.I'll help you create experiences that bring people together, strengthen relationships, and give your brand a sense of belonging.
Over the years, I’ve worked with creators, educators, wellness brands, mentors, speakers, and experience-based businesses — helping them refine their positioning, strengthen their offers, grow their audiences, and increase sales.
Mental Health & Community Building
Sales & Business Education
Manifestation & Personal Growth
Worked with a mental health speaker to grow audience engagement through content strategy, workshops, creator collaborations, podcast partnerships, and community-driven initiatives that connected free content with premium offers.
Helped a creator transform an underperforming course into a successful offer by identifying the audience’s core desires and shifting both the communication hook and strategic angle to better align with what motivated buyers to take action, resulting in R$30,000 in sales from a product that had previously struggled to convert.
Supported a business mentor in refining his positioning, narrowing his target audience, and improving his messaging. The new strategy helped transform a broad offer into a more focused business, reaching six-figure monthly revenue.
Wellness Experiences & Retreats
Created and grew my own wellness brand, developing retreats designed for women seeking connection, rest, and meaningful experiences. Led everything from positioning and marketing to sales, partnerships, community building, and event production, generating over R$50,000 in retreat sales.
Blindly following trends because "everyone is doing it."
Doing something I don't believe in just to check a box.
What you shouldn't expect from me
Growth strategies that rely on manipulation or pressure
Being a passive executor. If I think something can be improved, I'll tell you.
Someone who cares about the work as if it were her own project.
Doing something I don't believe in just to check a box.
Blindly following trends because "everyone is doing it."
Strategic thinking combined with creativity and intuition
What you SHOULD
expect from me
Growth strategies that rely on manipulation or pressure
Being a passive executor. If I think something can be improved, I'll tell you.
Naturally look beyond the task and think about the bigger picture.
Clear and empathetic communication
Long before I worked in marketing, I was already fascinated by people.
What makes someone trust? What makes them stay? What makes them completely change direction? Understanding people has always been my favorite puzzle.
That curiosity has taken me through many different worlds. I've gratuaded in Public Relations, worked in corporate marketing, built my own business, taught yoga, organized retreats, and traveled to more than 20 countries. One of my favorite things is hearing people's stories and discovering how differently life can be lived across cultures.
I'm also the kind of person who might spend the morning analyzing growth opportunities and building a marketing strategy, then be guiding a meditation before lunch. Later that night, I might be out dancing with friends — and still be genuinely excited to wake up early for yoga the next morning. I've always loved moving between those worlds.
I love beautiful ideas, meaningful experiences, and projects with a heartbeat behind them.
Whether you're growing a creator brand, launching a new offer, building a community, or rethinking your positioning, I'd love to hear what you're working on.
Send me a message and let's see if we're a good fit.
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Luciana Martins
Empreendedora
STEFHANY ROJA - MARKETING PARTNER